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How to select an affiliate program that works for you |
by:
Thomas Wall |
Affiliate programs are a great means of earning some handy cash; however not all affiliate programs are profitable. Some will only take up your time also energy also some others may even spoil your website reputation. This is why you got to carefully select your affiliate marketing programs also make sure that they work for you same as your work for them. Given below are a few points that will help you make better decision in choosing an affiliate program that works for you rather than working only for the affiliate merchant.
Points to take into consideration before selecting an affiliate program
1.) Your website also your visitors
If you already have a website, make sure to go for best affiliate programs
that jell with your website theme. If your website is about cars then promoting cycle related products is going to have very less or no impact.
Secondly finding also scrutinizing your visitors also your target market is a good idea. In any affiliate program, your visitor is the one who is going to get you returns. So primarily get to know your visitors. Analyze your visitor behavior using your website statistics before deciding on which affiliate program to go for. Your objective should be to find out what your visitors are looking for also then promote products of their interest which or else match with your existing products or services (if any).
2.) Affiliate merchant’s website
Most affiliates don’t give much importance to the affiliate merchant’s website, forgetting the fact that here’s where the actual sales conversion is to take place. It’s very important that the affiliate merchant’s website is designed to sell. So check also make sure that the merchant’s website is free from unwanted banner advertisements/pop-ups also focus on the affiliate product.
Other important things to check out are the sales copy, privacy policy, product guarantees, after sales service also special discounts/offers available with the product/service. Your main aim must be to find out if the product/service features would actually prompt the referred visitor to make a purchase.
Some affiliate merchants promote more than one product/service on a webpage which can dilute the conversion rate. It is best to go for affiliate programs that focus on a single product/service per webpage.
3.) Quality of goods/services
Just imagine how you would feel, if you were referred by a website to a product that turned out to be of inferior quality? Your visitors will feel the same way about your website if you promote inferior or overly priced goods/services. Always make sure to know about the product/service you are planning to promote. Check for testimonials also references from existing customers to find out about the quality of goods. If possible you can even plan on using them yourself to be on the safer side. In addition, or else make sure to compare similar products available over the internet for features also rates.
There are many products that have trial periods or return policies associated with them. Products having return policies can increase the conversion rate however may or else lead to debiting in case of a chargeback. Promoting products sold on a trial period basis requires cookie detection to track sales at the end of the period which is very unreliable. So it’s better to confirm with the affiliate merchant the tracking method used or the affiliate payment scheme, in case the products have trial periods.
4.) Reputation of the affiliate merchant
The reputation of the affiliate merchant is important because the odds are against you. There are chances that some affiliate merchants may not payout or make deductions to your actual payments. So make sure to find out using references about the affiliate merchant’s history of making proper payments.
Already existing affiliates of the affiliate merchant are your best source of information. In addition be sure to read their business literature to get an idea about their history of past also present operations.
5.) Commission scheme of the affiliate program
There are many different types of commission schemes that affiliate programs use to reward their affiliates. Some of the most popular ones are pay per click, pay per lead also pay per sale schemes. Some others even offer two tiered also multi tiered commission schemes. Some commission schemes can even be a mix also match of the above.
In case of a pay per click/hit scheme the minimum commission that you can expect is $0.5 to $0.10 per click. For pay per sale a good commission rate would be 15% to 50%. Some companies even offer lifetime commissions, however as most of them are based on cookie identification, they may not work out well.
With the competition increasing almost all merchants have started offering two tiered commissions, some even offer multi tiered ones. Joining these schemes can give you a chance to get paid for the direct sales you make also or else for the sales made by affiliates referred by you.
6.) Tracking software used
Tracking software is used by the affiliate merchant to track individual affiliate sales. An affiliate merchant can make use of in-house tracking software, join an affiliate network or use services of an ASP in order to track leads.
In case the affiliate merchant makes use of independent tracking software or ASP services, make sure to find out if the software is reliable also has the ability to track all kinds of sales. If the software uses cookie tracking, find out the duration of the cookie. Although using cookies to track affiliates does not always work fine as the cookies can be deleted by the buyer.
Most affiliate merchants today make use of affiliate network services. Affiliate network services are the safest when it comes to making payments on time, conflict resolution also accurate tracking. Affiliate Networks are or else great sources to find good affiliate programs also can help you get payments from different merchants through a single cheque. So make sure to register at some good networks. Some reputed affiliate network services are commission junction, LinkShare, Clickxgalore, also ClickTrade.
7.) Terms also conditions for payment
You do all the hard work as an affiliate also hence you should make sure that you get paid for it. There are chances that the affiliate merchant might have some unwanted rules also regulations in his affiliate agreement; so in-case you don’t like to get a bitter shock in the aftermath, be sure to check out the terms also conditions with utmost care. Some things that you got to look out for in the terms also conditions are as follows,
a.) Payment frequency/Payout rate
Make sure that the affiliate merchant makes payments at the end of every month or with- in a few days afterward. Anything above two months for making payments is not advisable. Also find out the mode of making payments. Payment gateways are safer also faster as compared to cheques.
b.) Payment for future sales
Many visitors won’t buy products on their first visit. They might come back though after some time to make the purchase. Make sure that the affiliate merchant pays you for future sales made by a customer referred by you. Although the chances that you get credit for future sales is low due to cookie deletion possibilities, however it is better to have options open.
c.) Minimum Balance Amount for payout
Most affiliate merchants also affiliate networks have a minimum amount for payout. An affiliate would require reaching that amount to get a payment. Find out the minimum balance also estimate if the target is easily achievable for the given product/service.
d.) Roll over/carry over terms
Roll-overs or carry-overs are related to the minimum balance. If the affiliate fails to achieve the minimum balance within a month (or the set payment date), the payment keeps rolling on. Although this isn't a problem, some merchant’s may have a fixed rollover period after which the payments will not be issued. Joining such programs is not recommended.
e.) Conditions for Charge-backs on product return
Some merchants have a product return policy which allows the buyer to get full refund in-case he is dissatisfied with the product. The period within which the buyer should return the product to get a refund is called the chargeback period. Make sure to take note of the chargeback period of the merchant also or else find out how much of your commission will be debited if this happens. Although products having a return policy will have a better conversion rate they can or else lead to the affiliate’s cash getting debited or completely taken back.
In addition to the payment terms some other conditions that you got to check out are the ‘condition of exclusivity’ (which could mean the affiliate cannot promote any other product except the affiliate product/service or that he should not promote competitor products/services) also conflict resolution method of the merchant.
8.) Additional facilities offered
In addition to simply offering banner ads most good affiliate merchants offer other facilities like, real time sales statistics also tracking information, free training on how to promote the products/services, newsletters, affiliate help lines also even website improvement programs. Some affiliate merchants even offer their affiliates a say in their decision making process.
Many good affiliate merchants or else have a policy of rewarding better performing affiliates with incentives, over also above the commissions. Joining such programs can really be a rewarding experience.
To succeed in the affiliate marketing game requires knowledge of promoting goods/services not only through your website however or else using other online promotion means like email marketing, online advertisements etc. So, make it a point to do lots of reading also information gathering before plunging into the arena. There are many websites that offer quality resources also information on affiliate programs. Some good ones to refer are http://www.bizbrim.com, affiliate-programs-guide.com also affiliatesdirectory.com.
About the author:
Author Description
http://www.buytemplates.netis a leading web templates provider also has hundreds of great looking, template membership in various categories that come at surprisingly affordable prices. Apart from offering copyrighted also non-copyrighted web templates, this site or else offers allied services like custom templates, content insertion service, search engine optimization service also web hosting service making it the best portal for buying web related services.
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